Cost and payment
What a website costs, what's included, ongoing costs and how payment works.
How much will my website cost?
Small sites cost $700 to $1,200 CAD.
Why do prices vary so much between agencies, freelancers and DIY builders?
Two reasons: overhead and scope. DIY builders are cheap because you do the work yourself. Agencies pay for offices, sales staff and account managers, and that cost is in their price. We're a remote team, so you pay for the work, not the overhead, at the same quality standard. Scope also changes the price: number of pages, who writes the copy, features like booking or a store, and how custom the design is.
What's included in the price, and what costs extra?
Included: up to 5 pages, mobile-first design, copy editing, a contact or quote form, and basic SEO setup (page titles, schema, Google Search Console and Bing). Extra: copywriting, online booking, an online store, a French version and extra pages.
Is it a fixed price or hourly?
Fixed price for an agreed, written scope. Anything added later is quoted separately, and approved by you, before we do it.
Are there ongoing costs after launch?
Yes, small ones. Basic hosting starts at $15 a month. Edits under 15 minutes are free for hosting clients; bigger changes are quoted first. The domain is about $20 a year and is registered in your name.
How much are the domain, hosting, email and SSL?
Domain: about $20 a year, at cost, in your name. Hosting: from $15 a month. SSL: free, included with hosting. Business email: through Google Workspace or Microsoft 365, about $8 to $10 per user per month, paid directly to them.
Do I pay up front? What's the payment schedule?
50% up front and 50% after the site goes live. Ongoing services can be billed monthly, or paid in advance for up to two years.
Do you offer payment plans or financing?
No. Our projects are small enough that 50% up front and 50% at launch works for most businesses.
What happens if the project goes over budget?
We absorb it. A fixed price means any overrun on the agreed scope is our cost, not yours. The price only changes if you ask for something new, and we quote that and get your approval first.
Do you charge for changes or revisions?
Two rounds of design revisions are included. Further rounds, or new features, are quoted separately.
Is there a contract? Can I cancel?
Yes, a short written agreement for each project. You can cancel at any time: you pay for the work done so far and you keep it. Monthly services can be cancelled with 30 days' notice.
Are prices in Canadian dollars?
Yes. All our prices are in Canadian dollars.
Why are you cheaper (or more expensive) than the other quote I got?
We're a remote team, so we have no office and no account managers, and you talk directly to the people building your site. The work is the same standard. To compare quotes like for like, check whether each one gives a fixed price, registers the domain in your name, includes speed testing and includes SEO setup.
Want more enquiries from your website?
Tell us about your business. We reply within one working day with a plain-language plan and a fixed price.